Tracking the Audience: The Ratings Industry From Analog to Digital

By Karen Buzzard

Book Overview

In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key methodological factors that have influenced audience ratings, tracing the practice's history from its early beginnings up to its most recent advances.

• Format: Paperback
• Language: English
• ISBN: 0805858520
• ISBN13: 9780805858525
• Release Date: May 2012
• Publisher: Routledge
• Length: 192 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.6" x 5.9" x 8.8"