1. Toys and communication: An introduction; Jeffrey Goldstein and Luisa Magalh?es.- 2. The end of play and the fate of digital play media: A historical perspective on the marketing of play culture; Stephen Kline.- 3. Toys: Between rhetoric of education and rhetoric of fun; Gilles Broug?re.- 4. A toy semiotic, revisited; David Myers.- 5. Age differences in the use of toys as communication tools; Amanda Gummer.- 6. LMNOBeasts: Using typographically inspired toys to aid development of language and communication skills in early childhood; Todd Maggio, Kerri Phillips, Christina Madix.- 7. Images of toys in Spanish painting (16th-19th centuries): Iconographic Languages; Oriol Vaz and Michel Manson.- 8. Communication in Moroccan Children's Toys and Play; Jean-Pierre Rossie.- 9. Dincs as Worldviews: Things that Communicate a Mind; Koumudi Patil.- 10. Holocaust war games: Playing with genocide; Suzanne Seriff.- 11. Working class children's toys in times of war and famine. Play, work and the agency of children in Piraeus neighborhoods during the German Occupation of Greece; Cleo Gougoulis.- 12. Can toy premiums induce healthy eating?; Carla Ferreira and Lu?sa Agante.- 13. You Are What You Eat: Toying with the Process of Becoming; Mariah Wade.- 14. Work and play in a theme park; Lu?sa Magalh?es.- 15. Design for rebellious play; Lieselotte van Leeuwen and Mathieu Gielen.- 16. Hong Kong PolyPlay: An Innovation Lab for Design, Play, and Education;R?mi Leclerc.-
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