Toy Wars: The Epic Struggle Between G.I. Joe, Barbie and the Companies That Make Them

by G. Wayne Miller

Book Overview

This is the real toy story, an unprecedented behind-the-scenes journey through a world of influence, fantasy, and multimillion-dollar Hollywood deals, a world where the whims of children make millionaires and topple titans.This is also the story of an unusual man. Alan Hassenfeld, the chief executive officer of Hasbro, never intended to run a Fortune 500 company. A free spirit who dreamed of being a writer and exploring Asia, he was content to remain...

• Format: Paperback
• Language: English
• ISBN: 1696929717
• ISBN13: 9781696929714
• Release Date: October 2019
• Publisher: Independently Published
• Length: 356 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"