Towards Transformative Education in Marketing: Challenging Rhetoric and Embracing Change

This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

• Format: Paperback
• Language: English
• ISBN: 103290898X
• ISBN13: 9781032908984
• Release Date: October 2026
• Publisher: Routledge
• Length: 172 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.4" x 6.7" x 9.6"