Towards an understanding of the acceptance of SMS marketing

By Freek Hogervorst

This research focuses on a new increasingly more popular way of advertising, SMS marketing. Insight is given as to what SMS marketing exactly is, along with background information and (dis)advantages... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838318188
• ISBN13: 9783838318189
• Release Date: October 2009
• Publisher: LAP Lambert Academic Publishing
• Length: 64 Pages
• Weight: 0.23 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"