Tourism Forecasting and Marketing

By Kevin Wong and Haiyan Song

Book Overview

Tourism Forecasting and Marketing presents vital, up-to-date research on the latest practice and applications of tourism demand modeling and forecasting. The book addresses both econometric and time series approaches to forecasting, focusing on the concepts, model specification, data analysis, and methodologies used in day-to-day tourism planning. An international panel of practitioners and academics call on a diverse range of empirical research findings to discuss commonly used theoretical frameworks for forecasting and future directions tourism demand is likely to take.

• Format: Hardcover
• Language: English
• ISBN: 0789020866
• ISBN13: 9780789020864
• Release Date: June 2003
• Publisher: Routledge
• Length: 158 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"