Tourism Events in Asia: Marketing and Development

by Azizul Hassan

Book Overview

The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia.

Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing...

• Format: Hardcover
• Language: English
• ISBN: 1138476919
• ISBN13: 9781138476912
• Release Date: December 2018
• Publisher: Routledge
• Length: 194 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"