Tourism Events in Asia: Marketing and Development

By Azizul Hassan

Book Overview

The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia.

• Format: Paperback
• Language: English
• ISBN: 1032241659
• ISBN13: 9781032241654
• Release Date: December 2021
• Publisher: Routledge
• Length: 208 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"