Tourism thrives on cultural differences. A lot of research uses culture as a source of marketing, including use of stories and myths. Little has been done to establish the crucial relationship of psychological outlooks regarding cultures and the myths associated with them, such as some places in India and Tibet, where the supposed existence of polyandry has given them, at once, an enviable and unenviable image. This book explores and rethinks the kinds of arrangements loosely termed polyandry, and shows how the view of women as 'conscious collaborators' in such 'arrangements' avoids seeing that male culture, by seeking balance of social and kinship structures that weigh heavy on women, and biological limitations, prevent equality of women. Polyandry is almost never a formally valid form of marriage. Clearing this myth is necessary to create a proper, respectable outlook of such cultures for promotion of tourism where residents are not thought disparagingly. Giving equal respect that such societies deserve, the book shows the way to ethically responsible tourism with values and love, and urges for a serious rethink in anthropology as well as tourism.
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