Tour Design, Marketing and Management

By James M. Poynter

An overview of the design operation and the marketing of tours, including the role of the tour operator, pricing, one-day tours, itinerary development, business management, tour vendors, multi-day and multi-destination international tours. Case studies illustrate reasons for success or failure.

• Format: Hardcover
• Language: English
• ISBN: 0132053454
• ISBN13: 9780132053457
• Release Date: January 1992
• Publisher: Pearson College Div
• Length: 400 Pages
• Weight: 1.65 lbs.
• Dimensions: 9.8" x 1.0" x 7.5"