Total Quality Marketing: What Has to Come Next in Sales, Marketing and Advertising

By John Fraser-Robinson

Since the early 1980s, quality has been the buzz word par excellence of business philosophy and debate - books such as "In Search of Excellence", and the work generally of figures such as Tom Peters,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749403896
• ISBN13: 9780749403898
• Release Date: May 1991
• Publisher: Kogan Page
• Weight: 1.20 lbs.