Total Quality Marketing: The Key to Regaining Market Shares

by Allan C. Reddy

Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach. It centers on customer satisfaction as a way to achieve solutions to business problems. It is a market-driven idea that stresses customer satisfaction as crucial to the success of a business in a highly competitive...

• Format: Hardcover
• Language: English
• ISBN: 0899308937
• ISBN13: 9780899308937
• Release Date: September 1994
• Publisher: Praeger
• Length: 200 Pages
• Weight: 1.07 lbs.
• Dimensions: 0.8" x 6.4" x 9.6"