Presents a system for successful product development that has been used by leading companies like Xerox, Saturn, and Eastman Kodak to shorten time to market, improve quality, enhance customer satisfaction, and reduce costs. Shows how to create product variety, improve corporate flexibility, reduce r
Womack and Jones in 'Lean Thinking' state that each manufacturing organization consists of: An ordering system, A production System, and a Distribution system. Womack and Jones go on to say, as part of a Lean Action Plan:" as soon as you have flow and pull...in the production System...it is time to go to work on the... Ordering System... pipeline to spur sales and increase market share." In other words - press the advantage. Clausing's 'Total Quality Development' is about pressing the advantage that lean transformation provides to the organization. Clausing defines 'total quality development' as "the modern way of developing new prducts that will be competitive in the global economy" and goes on to say 'Total Quality Development' "combines the best management, strategy, and teamwork resulting in greatly reduced new product development time, a reduction in new product development costs, and increased product variety that together result in increased customer satisfaction". Fine - you say, but what exactly is 'Total Quality Development'? It is the integration of concurrent engineering, quality function deployment (QFD), and Taguchi's quality engineering into a total product development process. Clausing's stated objective in writing this book is "to transform product development to achieve competitiveness in the global economy" This book takes my breath away. If you are asking yourself what is next after installing flow and pull for your product family this is it. Relevance to the lean manager 9/10 Relevance to the lean practitioner 8/10 Clarity/Organization 8/10 Original Content 9/10
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