Total Competition: Lessons in Strategy from Formula One

By Ross Brawn and Adam Parr

Book Overview

Across four decades, Ross Brawn has been one of the most innovative and successful figures in motorsport. Now, with Adam Parr, the new managing director of Formula One looks back over his career and methods to provide a definitive portrait of modern motorsport. They explore the unique pressures of Formula One and the cut-throat world they inhabited. Total Competition is the most compelling, comprehensive and revealing account of what it takes to get to the top in Formula One - and stay there - that has ever been published. It will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your business goals. Book jacket.

• Format: Paperback
• Language: English
• ISBN: 1471162389
• ISBN13: 9781471162381
• Release Date: October 2017
• Publisher: Simon & Schuster (UK)
• Length: 336 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.9" x 5.1" x 7.7"