In January 1992, I was the Area Sales and Marketing Manager for Black & Decker during the launch of its very successful DeWalt power tools brand. Recruitment of strong talent became an important imperative to accomplish our lofty goals. From the beginning, Black & Decker launched a recruiting campaign like no other I've experienced. We recruited, hired, and trained more than 300 people in a four-year period, with a turnover rate of less than 10 percent. These results can be attributed to creating and closely following a sequential, consistent, and reproducible process for recruiting talented and successful associates. Over the years, I have continued to perfect this recruiting process and have worked to implement it with companies of different sizes and backgrounds.
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