The difference between struggling offline, and being successful offline, comes down to the product, price, and differentiation. We focus on being what Seth Godin called a 'Purple Cow, ' with a framework defined by WTP (Willingness-To-Pay.).
When you do that, you'll find an easier path to a successful product offline. Even better, you'll be more successful online as well. Most importantly, you'll not only be making sales, but you'll be making profits as well. TWELVE TOP TIPS 1 - Power of Unique Products