Tools and Techniques for Strategic Management

By Patrick B. McNamee

Presents contemporary methods and models of strategic management in a mainly European context and introduces microcomputers into the field of business policy. The book achieves a balance between the theoretical and practical aspects of strategic management. A software package for carrying out the techniques and using the tools presented is also available.

• Format: Paperback
• Language: English
• ISBN: 0080318096
• ISBN13: 9780080318097
• Release Date: January 1985
• Publisher: Pergamon Pr
• Weight: 1.10 lbs.
• Dimensions: 9.0" x 0.5" x 6.0"