Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments

By Ralf T. Kreutzer

Book Overview

Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3030138259
• ISBN13: 9783030138257
• Release Date: June 2020
• Publisher: Springer
• Length: 282 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"