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Today's Public Relations: An Introduction

By W. Timothy Coombs and Robert Lawrence Heath

Edition Description

Today′s Public Relations: An Introduction works to redefine the teaching of public relations by discussing its connection to mass communication, and linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning,...

Edition Details

Format:Paperback

Language:English

ISBN:1412926351

Format: Paperback

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Today's Public Relations: An Introduction

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