Today and future entrepreneurship: Starting and running a small firm - for novices and laymen

By Aaron Dendero

There are two types of entrepreneurship books currently available in the markets - 'Inspirational' where typical authors are entrepreneurs and 'Textbooks on theories of entrepreneurship' written for students by University Doctors or Professors, majority of whom never owned a business. Entrepreneurship is multi-disciplinary not a specialist subject. Entrepreneurship in the sense of 'starting a small firm' is constant, entrepreneurs are still self-recruiting, selecting and promoting and neither academic attainments nor levels of experience are prerequisite nor criminal records a deterrent - 'anyone from all walks of life can do it when cornered by an opportunity or necessity'. Entrepreneurs still introduce new products and technologies with an eye toward making themselves better off - the profit motive where profit referred is per period of trading not per single transaction which any fool can make. The only fundamental change and challenge for today and future entrepreneurs are the irreversible, accelerating technological advances and globalization which have completely changed the rules about how and where things can and should get done. This new genre bible of a third type specifically written for founders teaches the logic and practicalities of running a small enterprise profitably today, it deviates from the traditional novice and layman interpretation of an enterprise as a business or company and approach to the running as a destination of routine, duplicate activities of buying, conversion and selling per single transaction profit to a broader contemporary professional interpretation of an enterprise as an organisation and approach to running as a journey involving entire value chain activities and turns you into a smart entrepreneur of today and the future.

• Format: Paperback
• Language: English
• ISBN: 1451591799
• ISBN13: 9781451591798
• Release Date: May 2010
• Publisher: Createspace Independent Publishing Platform
• Length: 198 Pages
• Weight: 0.89 lbs.
• Dimensions: 0.4" x 8.0" x 10.0"