To Russia with Fries

by Mikkhail; MacFarlane, David Gorbachev

Book Overview

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 0771021968
• ISBN13: 9780771021961
• Release Date: January 1997
• Publisher: McClelland & Stewart
• Length: 335 Pages
• Weight: 1.60 lbs.

Customer Reviews

Entertaining memoir

George Cohon describes how he turned McDonald's into a Russian institution by marketing meat, bread, potatoes and milk in a culture where such fare had long constituted the traditional diet. The lesson here is that when global companies market products that local consumers can readily identify with, the companies are perceived to be of local origin.

Interesting and Entertaining

Although there is a bit of name dropping and a few self congratulatory stories, overall this book is entertaining and worth reading. Mr. Cohon, while summarizing business dealings which define perseverance, provides interesting perspectives on business management, networking and family values. He also provides a lot of information about the inner political workings of the former Soviet Union.

it is an inspiring book. great determination

just great!! amazing.

Press On---Cohon brings McDonalds to Russia

George Cohon gives an honest account of the years of meetings, negotiations, disapointments and eventual victory associated with bringing McDonalds to Russia.A testament to the human side of successful business negotiation.