Tissot: Swiss Craftsmanship for the Modern World

By Geraldine Goodman

From its humble beginnings to its current global presence, this book explores the fascinating story of Tissot, a brand synonymous with accessible Swiss luxury. Discover the origins of this iconic watchmaker and how its early innovations laid the groundwork for its enduring success. Trace the evolution of the Tissot logo and brand identity, delving into key marketing campaigns that have shaped its image throughout history. Explore the significance of Le Locle, Tissot's birthplace, and the craftsmanship behind its flagship collection. The narrative also examines Tissot's pioneering spirit in embracing technology, particularly with its T-Touch smart-touch watches, showcasing how the brand balances tradition with innovation. Uncover the strategic partnerships, including collaborations with the NBA and cycling world, that have broadened Tissot's international reach. The book further analyzes Tissot's marketing approach, targeting a new generation while maintaining its loyal customer base through its message of "everyday luxury." Dive into the importance of the "Swiss Made" label and how Tissot upholds the rigorous standards of Swiss watchmaking. The evolving design philosophy, blending classic and contemporary elements, is explored, as is Tissot's dedication to creating elegant and functional timepieces for women. Finally, the book addresses Tissot's commitment to sustainability and ethical practices, and contemplates the brand's future in the ever-evolving watch industry, offering a guide for enthusiasts interested in collecting Tissot watches.

• Format: Paperback
• Language: English
• ISBN: B0F62M3HW8
• ISBN13: 9798281013833
• Release Date: April 2025
• Publisher: Independently published
• Length: 100 Pages
• Dimensions: 9.0" x 0.3" x 6.0"