Franchises are today's hottest entrepreneurial opportunity - provided you know what you're doing. This issue-by-issue crash course shows franchisees how to ask the right questions, avoid the common pitfalls, and make an optimal purchase - from choosing a location and lining up a loan to navigating the legal mazes.
As prospective franchise purchasers, my wife and I highly recommend this book. It is well balanced, presenting the path from initial consideration, analyzing the data including the daunting UFOC, and a list of resources that are helpful. It is not biased towards the viewpoints of franchisers, which is one of the downfalls of the Dave Thomas book which is otherwise a good companion to this text. It is simultaneously a good and quick read, but is also full of information. I hope that anyone interested in the franchise route will read this and learn from it.
AMAZING!
Published by Thriftbooks.com User , 23 years ago
I started off with no knowledge of the franchising industry..until this book. Tips and Traps takes you through the whole franchise process. After devouring this book ( I am already on my fourth reading!), I have become a franchisee in an expanding food franchise! I would like to find Mary E Tomazack and shake her hand...she changed my life!
Tips and Traps When buying a Franchise is a Must Read!
Published by Thriftbooks.com User , 27 years ago
The ABC's of franchising are all in Mary Tomzack's book Tips and Traps When Buying a Franchise. Clearly covered and simply explained are everything you want to and need to know about franchising. This book should be a must read for business majors and anyone interested in franchising. This book is worth the price of the book.
The only book on franchises will you ever need.
Published by Thriftbooks.com User , 27 years ago
It was the most informative book on franchises that I have ever read. It has a plethora of important information. It was very helpful and I highly recommend it.
Must buy!
Published by Thriftbooks.com User , 28 years ago
Easily the most informative, insightful book of our generation on franchising. A must buy for all entrepreneurs or those interested in this wonderful business.
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