Time Pressure Influences Airport Passengers consumption

By JOHNNY CH LOK and Johnny C.H. Lok

So, any country airport management ought have a policy from how the airport established desirable standard performance, measure it against actual performance to action taken once and revise any unachieved acceptable service level to the acceptable excellent passenger service performance in the country airport. For example, any country airport needs to manage and identify the target passenger segmenation target groups and to make bettwe understand the key elements that have the greatest impact on meeting every different target passenger segmentation group individual expectations and needs from their services in themselves country airport. So, any country airport will have relationship to any one of airline, as well as any one airline will have direct relationship to every passenger when he/she stays in the country airport in short time. However, instead of restaurants and retail shops; sale relationship will be influenced by the country airport's service performance, airport management also bring more empahsis on non-aeronautical ( non related airlined and retail business) revenues, such as shops rents, concessions, car parking service income, consultancy and property developed diversified service incomes. So, airports need to focus directly to enterainment travelling airlines' passengers, meeters, and greeters, business-travelling passengers, users of general aviation services and transfer air plane short time staying visitors, or lone time staying visitors, e.g. the passengers need to live airport hotel for on night or more than one night sleeping before they catch the airplane on the day. So, all these different target passenger segmentations will have different service needs in any country airports.However, airport passengers' behaviors and expectations of the airport experience depend highly on the types of traveller, they include: demographic characteristics, ( i.e. gender, age group, income, sex, occupation), purpose of trip ( i.e. leisure, business), and their circumstances. In general, the passenger can be divided into different group, such as arriving, departing and transfer with different expectation and need, in the way they will be using the airport services and facilities different need and will also influence the behavior of individuals when in the commercial area. For example, passengers who are departing and arriving will require all airport facilities including: car rental, rail, buses access, pre-booking taxi service, check in or check out service, bad processing and security check and vertical and horizontal moving in passenger terminals. Otherwise, transfer passengers will have a short waiting time in airport and their needs will be likely different from those of origin and destination passengers. Some of the transit passengers will need to spend one hour, even more than four hours or half day in the airport. By providing airport facilities that can accommodate their needs, such as a place to lie down and take a short sleep time, free shower, free email public service will mostly give than an enjoyable airport experience. Evem some handicapped people or old people who feel difficult to walk in the airport corridor. Then, the airport will need to arrange the auto -wheel chairs and auto airport vehicle facilities to let service staffs to provide electronic auto wheel chairs to let them to sit down or drive the auto airport vehicle to sit down with them to go to their destination in the airport's any places immediately.

• Format: Paperback
• Language: English
• ISBN: 1074963415
• ISBN13: 9781074963415
• Release Date: January 1
• Publisher: Independently Published
• Length: 126 Pages
• Weight: 0.58 lbs.
• Dimensions: 0.3" x 8.0" x 10.0"