Time Pressure How Influences: Consumer Decision

By Johnny C.H. Lok

Brand owners and product developers will feel responsibilities to overcome promotion or advertising or communicaton challenge in order to let consumers to know their products are launched on the market. However, it is not until the product reaches the supermarket shelf that has good quality to the effort is judged whether it has how much sale number every day in the supermarket. The judges are the consumers themselves how to make decision quickly through the personal time pressure environment with minor package information processing in the supermarket. What does it take to be consider an option to influence the consumers' minds on visual attention in point-of-purchase decision making ? The supermarket's in-store activities and the consumer personal out-of-store activities will influence how his / her visual attention to the brand of products in the supermarket / store any shelf locations when he/she is walking to pass any shelf locations. So, it seems that any supermarkets or stores brands of products sale number, it has relation to every supermarket or store visitors' visual attention throughout the point to point ( shelf to shelf) decision making process in the supermarkets / stores. So, how much does the supermarket's visitors' time spending to obtain attention to the brand of produc? it will have possible to influence the brand of any products' sale number in the supermarket/store. Hence, in this limited timeframe, the consumer enters a decision making process that is in itself influenced by in-store and out-of-store both factors.I shall explain what is supermarket / store space quality factor, e.g. top level versus floor level to different shelf variable height, weigh, or shelf space location factor as well as the product price elasticity and price-quality relationship to the brand of products both factors to influence every consumer decision making in supermarket/store. The in-store factor is more influential factor to compare out-of-store factor to influence consumers' decision in supermarket. For example, where the shampoo brand products are locating to be put on the shelf, it can influence the point to point behavior of shampoo product habitual buyers. If the buyer habitually chooses the shampoo brand products in the shelf location. Also, if all of the shampoo brand products are moved to another shelf locations to display its different kinds of shampoo products to cause the habitual buyer needs to spend much extra time to find where the another new shelf location is displaying the brand's shampoo products.

• Format: Paperback
• Language: English
• ISBN: 1097441539
• ISBN13: 9781097441532
• Release Date: May 2019
• Publisher: Independently Published
• Length: 144 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.4" x 8.5" x 11.0"