Tickling Sharks: How We Sold Business on Sustainability

by John Elkington

Speaking Tomorrow's Truth to Power

Sustainability is going mainstream-but where did the story start? For decades, the traditional capitalist business model required growth at all costs. Business-as-usual guaranteed unsustainability. Now, in contrast, we see growing adoption of greener practices, but where did these ideas come from-and where are the linked movements headed?

Drawing on a half century of experience since...

• Format: Paperback
• Language: English
• ISBN: 1639080880
• ISBN13: 9781639080885
• Release Date: April 2024
• Publisher: Fast Company Press
• Length: 384 Pages
• Weight: 1.24 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"