Cengage Advantage Books: This Is PR: The Realities of Public Relations [With Infotrac]

by Doug Newsom, Judy Turk, Dean Kruckeberg

Book Overview

Ideal for the beginning student or the experience public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS covers the world of public relations through a strong emphasis on the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0495568821
• ISBN13: 9780495568827
• Release Date: March 2009
• Publisher: Wadsworth Publishing
• Length: 432 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.8" x 7.9" x 9.9"

Customer Reviews

Realities of PR gives good insight

This book gives good insight into the PR field and makes good reading material

Good Textbook

Okay, I had to get it for a class. Now, I'm not saying it's a bad book. But, it's a text--lots of useful info written in the most insomnia-defeating way possible. You'll find out everything you ever wanted to know but never knew would be on the final. But, it's weak on the 'Net. For that, a friend loaned me her Guerrilla PR: Wired by Michael Levine. Wow! Totally deals with the Internet and how to use it to your advantage. Like I said, This is PR isn't bad or anything. In fact, it's actually pretty good. I wish it were a bit cheaper, though, but it's a text--ever find a new text for under $100?

Solid, well-written textbook

Though it could use an updated edition, This is PR is a terrific textbook. It doesn't get the respect or attention that Cutlip's Effective Public Relations text gets, but it's nearly as good.