This Is PR: The Realities of Public Relations

By Doug Newsom, Judy Turk, Dean Kruckeberg

Book Overview

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.

• Format: Paperback
• Language: English
• ISBN: 1111836833
• ISBN13: 9781111836832
• Release Date: January 2012
• Publisher: Cengage Learning
• Length: 384 Pages
• Weight: 1.54 lbs.
• Dimensions: 0.6" x 7.9" x 9.8"

Customer Reviews

Realities of PR gives good insight

This book gives good insight into the PR field and makes good reading material

Good Textbook

Okay, I had to get it for a class. Now, I'm not saying it's a bad book. But, it's a text--lots of useful info written in the most insomnia-defeating way possible. You'll find out everything you ever wanted to know but never knew would be on the final. But, it's weak on the 'Net. For that, a friend loaned me her Guerrilla PR: Wired by Michael Levine. Wow! Totally deals with the Internet and how to use it to your advantage. Like I said, This is PR isn't bad or anything. In fact, it's actually pretty good. I wish it were a bit cheaper, though, but it's a text--ever find a new text for under $100?

Solid, well-written textbook

Though it could use an updated edition, This is PR is a terrific textbook. It doesn't get the respect or attention that Cutlip's Effective Public Relations text gets, but it's nearly as good.