This is cultural management

By Zahira Rico

If you are wondering about the possibilities of a cultural project and the importance of managing it in a digital ecosystem, here is the answer. Through methodologies and creative processes, as well as some execution techniques from marketing, start your journey to produce a transmedia project step by step and with tools that focus on detonating the best options to narratively design the world in which your users inhabit, participate and expand from a multidisciplinary vision.

• Format: Paperback
• Language: English
• ISBN: 6208971993
• ISBN13: 9786208971991
• Release Date: June 2025
• Publisher: Our Knowledge Publishing
• Length: 64 Pages
• Weight: 0.22 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"