This I Know: Marketing Lessons from Under the Influence

By Terry O'Reilly

Book Overview

Terry O'Reilly, host of the popular radio show Under the Influence, provides the best stories about smart marketing for small business. In Terry's gifted presentation, This I Know is more than applied business techniques. It offers a unique view of contemporary life through the lens of advertising. Skillfully revealing the machinations behind the marketing curtains, O'Reilly explains how small business can harness the tricks of the trade that the biggest corporations use to create their own marketing buzz.

• Format: Paperback
• Language: English
• ISBN: 1641600144
• ISBN13: 9781641600149
• Release Date: September 2018
• Publisher: Chicago Review Press
• Length: 320 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.0" x 8.9"