ThinkAbout: 77 Creative Prompts for Innovation

By Andrea Syverson

Your brand is your most important product. But are you taking full advantage of it? Are you connecting it to your customers and Thinking About how to extend it in a meaningful way? If your job is to creatively merchandise your brand and your products, to write innovative copy that connects with your customers, or to reposition your brand for new channels, this book is for you. Andrea Syverson is one of the most creative thought leaders when it comes to helping your merchandising team think outside the book. This book uses 77 verbs to give you quick case summaries and a series of questions that will help you move forward in product development, catalog and web copy, and repositioning. Rather than reading this book from cover to cover, you can dip in wherever the muse takes you. Only have ten minutes of down time? That's plenty of time to glean inspiration from Andrea, whether your category is food and beverage, apparel, services such as hotels and restaurants, dentistry, banking, or publishing. ThinkAbout will help you get to the heart of what really matters to your best customers and those that have not yet discovered your brand or product.

• Format: Paperback
• Language: English
• ISBN: 0985179538
• ISBN13: 9780985179533
• Release Date: September 2013
• Publisher: Paramount Market Publishing, Inc
• Length: 176 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"
• Age Range: 18 years and up