THINK Again: IBM CAN Maximize Shareholder Value

By Peter E. Greulich

THINK Again is about IBM, its leaders, its employees, its shareholders, its customers, its supportive societies, and one-hundred years of their unique interactions. IBM has had its great, good, and bad moments; and, in this century, some of its ugliest. But there is still hope.

THINK Again is about IBM, but it IS NOT a technical book; "mainframe" is the most technical term used. THINK Again discusses IBM's finances, but it IS NOT a financial book; "goodwill" is the most complex financial term used to discuss the company's twentieth-century creation of good goodwill, and its twenty-first-century over-production of bad goodwill. It IS a book about one of America's greatest corporations: a business that deciphered the seemingly, impenetrable human equation to build an enthusiastic, engaged and passionate workforce that produced ever-higher revenue and profit productivity for eighty-five years.

THINK Again is about IBM's leaders and the risks they have taken. It is about a chief executive officer who personally sacrificed to deliver promised benefits to his employees. It is about a corporation that contributed to the survival of democracy during one of democracy's darkest hours-World War II. It is about the twentieth century's greatest investment gamble that delivered the mainframe. It is also about a corporation that in the twenty-first century has lost its institutional memory: it no longer understands the essence of the human business equation-that an enthusiastic, engaged and passionate employee is a productive employee. This failure has caused a disastrous, seventeen-year work slowdown unlike anything in IBM's history; not because of a labor union but from a natural human response to poor human resource practices. To find prosperity in its second century, IBM will need a new leader who will execute a business-first strategy that returns value to all the corporation's stakeholders.

• Format: Paperback
• Language: English
• ISBN: 0998173509
• ISBN13: 9780998173504
• Release Date: August 2017
• Publisher: Mbi Concepts Corporation
• Length: 270 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"