This book is the result of a lecture that my wife Joan and I gave every semester on the last day of our business and ethics class at the University of St. Thomas in St. Paul, Minnesota. For almost seven years, we gave our students the "Top Ten" things (we actually had 12 but liked the title) we wished we knew when we were 20 years old. This list summarizes all of the things that we learned in starting and advising over 20 businesses over the years. It is also a set of life lessons from my life - things that I wish someone had been able to share with me when I was just starting out in my life and career. Although I wrote this for young people, the lessons are appropriate for people of any age, whether you are twenty or fifty -- because life is a marathon, not a sprint.
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