The Zurich Axioms: Secrets of the Swiss Investment Bankers

By Max Gunther

Book Overview

If you want to get rich, no matter how inexperienced you are in investment, this book can help you. Its message is that you must learn neither to avoid risk nor to court it foolhardily, but to manage... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0452256593
• ISBN13: 9780452256590
• Release Date: March 1985
• Publisher: Plume
• Length: 164 Pages
• Weight: 0.43 lbs.
• Dimensions: 5.0" x 1.0" x 7.0"

Customer Reviews

More Wisdom than most trading Libraries

Each principle deals with an emotion, and a possible error. Some of his language you may quibble with. Investments involve chance and probability, like gambling, but the expectations are on your side and you might be doing collective economic good, rather than just your entertainment. I am a managed futures investor, and find this a useful book to read every few years to reground my perspective on risk management. You can do all the calculations and due diligence you like, but in the end it is your judgment, instinct and probabilities. The book has become rare a few times and quite expensive at the rare book shops.

A great book to learn about the importance of risk taking

This book really opened my eyes to the importance of taking risks and taking one's losses gracefully and quickly. The book also speaks about the risks of so-called low risk approaches. If one doesn't have much calculated risks are the way to go. The book is positive and upbeat. I read it more than 10 years ago and it is a book I turn to again and again.

A great book on investment strategy.

No nonsense clearly articulated principles of investing, devoid of technical jargon, unsupported theories and self-congratulatory braggadocio. The book is written in an engaging, mildly cynical way that resembles a father teaching his son the main principles of the investing process - as the author apparently learned them from his Swiss banker father. The main topic is the mindset and philosophy of successful speculators and investors and the major traps to watch out for when engaged in this activity. Very general advice - there are no spesific recommendations for any stocks, etc. This is an outstanding book for individuals who want to develop a rational basis for their investment activities.