Wright Way: 7 Problem-Solving Principles from the Wright Brothers That Can Make Your Business Soar

by Mark Eppler

Book Overview

"When Wilbur and Orville Wright executed the first successful manned flight on December 17th, 1903, they stunned the world. Man could fly Where had these two brothers come from? The impact was astonishing. (Imagine if Neil Armstrong had landed on the moon in a craft he built himself and paid for with a part-time job ) In ushering in the age of flight, the Wright brothers got past numerous obstacles the world's other scientists hadn't even begun...

• Format: Paperback
• Language: English
• ISBN: 0814414613
• ISBN13: 9780814414613
• Release Date: October 2003
• Publisher: Amacom
• Length: 224 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"
• Age Range: 17 years and up
• Grade Range: Grade 12 and higher

Customer Reviews

The Wright Way

It is not often that you can pick up a "managment principles" book and find it to also be entertaining and inspiring. This book is. One might think, or expect, that The Wright Way would be a "gimmick book", rehashing old managment principles with a Wright brother's twist, just to capitalize on the publicity surrounding the 100th anniversary of the first heavier than air flight. Not so. The obvious exhaustive research that went into this book reflects the authors passion about "how" the Wright brothers did what the did, not just what they did. As the CEO of a $6 million not-for-profit business, the "seven principles" struck home for me. For starters, from now on I'm going to tackle the tyrant at the get go! Enjoy this eassy, fun, and useful read.

The Wright Way Soars

I am very impressed by Mr. Eppler's ability to wrap a very intriguing story about one of mankinds most significant scientific advances around very meaningful management principles.I began reading this book to learn about the problem-solving principles and found myself learning a great deal about the beginning of aviation and some very interesting personalities, the Wright brothers.Read this book for the enjoyment you will have and the knowledge you will receive.

DO IT THE WRIGHT WAY

The Wright Way very effectively and entertainingly reminds those of us charged with the responsibility of problem-solving in today's fast moving world of management, that it isn't our "mainframe capacities" or extensive headcount resources that bring major project success, but instead, a principled, stepped approach, applied to the problem, one which was tested in the fire and proven worthy 100 years ago. The seven problem-solving principles, so well described by Mark Eppler in his book, could well be used in today's business environment to accomplish tomorrow's "unsolvable problems", such as renewable energy sources. This should be a must read on the college level.

I highly recommend this book!

As a history buff --and one time resident of Dayton, OH--I have always had an appreciation for the historical contribution of the Wright brothers. Or, so I thought! After reading The Wright Way, I now see how little I really knew about these two men and, more importantly, how much I can still learn from them now, both personally and professionally. Mark Eppler offers more than a historical account of the events leading up to and surrounding the invention of manned flight. He provides a rare, behind the scenes peak into the thoughts, motivations and unorthodox style of two brothers, who not only shared a dream to accomplish the unthinkable, but also had the persistence, tenacity, creativity and flexibility to make it happen. What makes their story so compelling -- and the book so relevant for today - is their ability combine insights with action, vision with execution, the big picture with an attention to detail, and interestingly, team work with constructive conflict. I highly recommend this book to anyone looking to expand their horizons (no pun intended) and the guidance to make their dreams into reality.

Encouragement for Problem Solvers

Whether you are a visionary or one who is deluged with problems that people are bringing to you, you will be encouraged by Mark Eppler's book with the practical 7 principles for problem solving used by the Wright Brothers.I jumped right to the seven chapters with the principles and read them first. The stories told about the Wright Brothers are expanded with the content of the author's own experiences in business and problem solving.The assertion that it took only 11 months for the problem to be solved was unbelivable to me. The author included his email address at the end of the book, page 206, so I wrote him about this. His response pointed out the difference between conceptualizing the solution and implementing it. The reality of conceptualizing the solution in 11 months and implementing it over a long time is a common reality that all of us in business experience also.It's encouraging to identify with the Wright Brothers througth this book and to think of strategic contributions that each of us can make in our communities using these 7 principles for effective problem solving.