The World's Greatest Brands

by Interbrand and Nick Kochan

We all know a successful brand when we see one. But why do some succeed when others fail? From Coca-Cola to Microsoft, from Ben and Jerry's to Reebok, The World's Greatest Brands looks at the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0333664191
• ISBN13: 9780333664193
• Release Date: November 1996
• Publisher: Palgrave MacMillan
• Length: 188 Pages
• Weight: 2.80 lbs.