The World and Language propounds the assumption that natural language is not linear. Linear languages are those in which an iteration of a sign is allowed. In contrast, in natural language-as it is assumed-an iteration of a term must have a different meaning than the initial term. Cogency of the notion of non-linearity is deemed to grow as its explanatory power is being revealed, though the idea of non-linearity itself does not seem to be contrary to common sense from the very beginning.
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