The name Kelmscott bears a legendary and magical sound among bibliophiles. When William Morris founded the Kelmscott Press in 1890, he combined his medieval craft ideals with his skills as one of Britain's most sophisticated, progressive designers. He achieved his goal - the creation of books as beautiful as those of the Middle Ages - by abandoning many of the commercial practices of his day. Morris designed types of great elegance and reintroduced color into the body of the page, adding life to the printed word.
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