"The Wise Guy's" Copywriting Handbook: How To Create Marketing Messages And Offers They Just Can't Refuse.

by Anthony Policci

This book is a simple, down-to-earth reference, perhaps even a blueprint for how to write compelling marketing messages and irresistible advertising and direct response sales copy.

The book includes no-nonsense explanations, worksheets, and reference lists to give you the knowledge and capabilities to create messages that compel people to notice and respond to your promotions.

It is authored by a somewhat reclusive, A-list direct...

• Format: Paperback
• Language: English
• ISBN: 098946637X
• ISBN13: 9780989466370
• Release Date: June 2017
• Publisher: Anspach Media
• Length: 236 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"