The Winning Side of the Ask: The Heart and Skills of the Donor-Centric Professional Fundraiser

By W. Terry Whalin and Eric K. Hogue

Any Fundraiser will learn how to develop a highly functional fundraising operation, how to engage donors in respectful, graceful and meaningful ways to create lasting, difference-making philanthropic mutual outcomes and impacts. As a non-profit organization, you will also learn how to practically build donor portfolios, fundraising teams, understand emerging donor personalities, and ultimately design a philanthropic culture where the fundraiser becomes the donor advisor and the donor is always treated as the NPO's investor, partner, and - in reality - the hero of the story!

What others are saying...

"Eric Hogue shows us how to build sustainable fundraising practices on bedrock values, how to develop a vocabulary and nomenclature consistent with those values, how to organize and weigh a highly functional and adaptive advancement operation, and how to engage prospects and donors in respectful, graceful and meaningful ways to create lasting, difference-making philanthropic compacts."

Jim Langley
President
Langley Innovations

"Hogue gives both the seasoned and beginning fundraising professional guidance and courage to go beyond the well-worn path of ordinary fundraising to the narrower path to fundraising excellence. Ignore these lessons to your professional peril!"

R. Mark Dillon, PhD
Senior VP and Founder
Total Advancement Solutions

"Eric Hogue expresses the way in which each of us prefers and appreciates to be invited into the philanthropic process. Eric's acumens provide luscious morsels of professional development. His insights and pertinent data are also applicable, actionable, and beneficial to leaders in any capacity. He demonstrates visionary leadership that transforms old perceptions of organizational constituents."

Dr. Carol Summers
Professor of Education Emeritus
Olivet Nazarene University

• Format: Paperback
• Language: English
• ISBN: 1941555578
• ISBN13: 9781941555576
• Release Date: December 2022
• Publisher: Faithhappenings Publishing
• Length: 240 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"