The Winner Effect: The Neuroscience of Success and Failure

by Ian H. Robertson

Book Overview

What makes a winner? Why do some people succeed both in life and in business, and others fail? Why do a few individuals end up supremely powerful, while many remain powerless?

The winner effect is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the...

• Format: Hardcover
• Language: English
• ISBN: 1250001676
• ISBN13: 9781250001672
• Release Date: October 2012
• Publisher: Thomas Dunne Books
• Length: 306 Pages
• Weight: 0.15 lbs.
• Dimensions: 1.2" x 6.4" x 9.5"