The Why of the Buy: Consumer Behavior and Fashion Marketing

by Penny Gill, Patricia Rath, Stefani Bay

Book Overview

Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. "The Why of the Buy: Consumer Behavior and Fashion Marketing" addresses how... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1563674564
• ISBN13: 9781563674563
• Release Date: March 2008
• Publisher: Fairchild Books & Visuals
• Length: 474 Pages
• Weight: 4.00 lbs.
• Dimensions: 1.4" x 8.3" x 10.2"