The Whole Enchilada: Hispanic Marketing 101

By Juan Faura

Hispanics are warm people. Most prefer a hug to a handshake, but they also want that "hug" to be respectful and honest, not just a ploy to gain their business. Using his many years in research and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0972529055
• ISBN13: 9780972529051
• Release Date: September 2004
• Publisher: Paramount Market Publishing
• Length: 140 Pages
• Weight: 0.75 lbs.
• Dimensions: 9.3" x 0.8" x 6.3"
• Age Range: 18 years and up