The Whole Enchilada: A Practical Recipe for Selling to Us Hispanics

By Juan Faura

Raise your Hispanic IQ with the definitive book on the basics of marketing to Hispanics. From understanding the differences between Mexicans and Cubans to practical considerations of translation and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1412014972
• ISBN13: 9781412014977
• Release Date: January 2004
• Publisher: Trafford on Demand Pub
• Length: 178 Pages
• Weight: 0.55 lbs.
• Dimensions: 9.0" x 0.3" x 6.0"