The Want Makers: Inside the World of Advertising: How They Make You Buy

By Eric Clark

Book Overview

Revealing, amusing and packed with inside information, The Want Makers is an eye-opening look at the advertising industry and how it hones the powers of persuasion. Pervasive, global and ever-growing,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 145023139X
• ISBN13: 9781450231398
• Release Date: April 2011
• Publisher: iUniverse
• Length: 416 Pages
• Weight: 1.34 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"