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The Voice of the Underdog
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The Voice Of The Underdog: How Challenger Brand... 173477990X Book Cover

The Voice Of The Underdog: How Challenger Brand...

By and
Edition Description

What does building your company's culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog(R) How Challenger Brands Create Distinction By Thinking CULTURE FIRST, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood...

Edition Details
Format:Paperback
Language:English
ISBN:173477990X
Format: Paperback
Condition:
$
14.99
50 Available
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