He turned a joke into a global phenomenon and reshaped how billions consume information.In The Viral Visionary: Jonah Peretti and the Future of Media, step inside the brilliant and rebellious mind of a digital-age pioneer who hacked the internet long before it was cool. From engineering sneaker pranks that crashed corporate inboxes to co-founding The Huffington Post and building BuzzFeed into a media juggernaut, Jonah Peretti transformed viral content from a passing novelty into a cultural force and rewrote the rules of journalism along the way.Follow Peretti's journey from curious grad student at MIT's Media Lab to architect of the click economy, where memes, listicles, and hard-hitting investigations coexist in a delicate dance for audience attention. Witness the moments of creative risk, the backlash, the breakthroughs, and the bold ideas that challenged what news could be in a world driven by shares and algorithms.Perfect for fans of media, technology, and stories of fearless innovation, The Viral Visionary reveals how Jonah Peretti changed not just what we read, but how we think, connect, and tell our stories and why his vision might shape the future of media for decades to come.
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $20. ThriftBooks.com. Read more. Spend less.