The Versatile Salesperson: Selling the Way Your Customer Wants to Buy

By Roger Wenschlag

Book Overview

This guide will help you develop your selling skills and increase sales. Shows how to acquire sales versatility and the ability to develop and maintain profitable, long-term business relationships. Highlights the selling preferences of several ?social styles, ? helps you identify the social style of your buyers--quickly and accurately, and reveals how to adapt your selling behavior to make your buyer more comfortable.

• Format: Paperback
• Language: English
• ISBN: 0471503797
• ISBN13: 9780471503798
• Release Date: January 1991
• Publisher: Wiley
• Length: 216 Pages
• Weight: 0.71 lbs.
• Dimensions: 0.6" x 5.3" x 9.0"

Customer Reviews

Selling to your customers' behavioral style!!

This book is great because it offers readers a different way of approaching sales. Instead of looking at how you sell, and what your product is, you look at your customers' behavioral style/personality and adapt your style and approach to fit your customers' needs. This book offers a different approach to the very popular Myers-Briggs personality profiles. I recommend this book for all salespeople!!