The Vernor's Story: From Gnomes to Now

by Lawrence L. Rouch

Book Overview

Amply illustrated, The Vernor's Story -- From Gnomes to Now captures the spirit and genius of the people who transformed Vernors into an iconic American soft drink that has spanned two centuries of shifting public taste. With over seventy photographs depicting the history of the company, The Vernor's Story is an insider's look at early operations, as well as the firm's famous marketing blitz, featuring Vernor's distinctive green and gold packaging...

• Format: Paperback
• Language: English
• ISBN: 0472066978
• ISBN13: 9780472066971
• Release Date: October 2003
• Publisher: University of Michigan Regional
• Length: 128 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"

Customer Reviews

The Vernor Story- enlightning, entertaining, one of a kind!

This unique and eye opening saga into the history of Vernor's, reveals a facinating evolution from a doctor prescribed tummy soother, to "Detroit's Drink". Lawerence L. Rouch is an increadible writer who brings to life the colorful and amazing history of more than just a soft drink, but of the city of Detroit itself. From "The Original Ginger Ale's" post civil war beginings to its current position in the highly competive soft drink market of today, the Vernor story truly is one of a kind.

The Vernor's Story is Terrific!

This is a super book, intelligent and attractive as well. As a child, I loved Vernor's Ginger Ale, and I enjoyed reading this book tremendously! The history of the company is well written and interesting, and the numerous illustrations are varied and delightful. I especially appreciated the chronology and bibliography that balance the cool graphics with authoritative research. Well done!!

Wow! What a great book!

Wow! This book takes me back to my childhood in MI. It's so richly illustrated & so fun to read! I love it. I am going to buy it for all my friends and family for XMAS. What a great Michigan read!