The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios

By Philipp Sandner

Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks.

• Format: Paperback
• Language: English
• ISBN: 3834917745
• ISBN13: 9783834917744
• Release Date: October 2009
• Publisher: Gabler Verlag
• Length: 220 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 5.8" x 8.3"